In this article, I unravel the process of optimizing user experience (UX) without impacting a website's existing features. I highlight clear steps, from understanding users to systematic testing, and provide real-world insights from giants like Airbnb and Slack. This is your roadmap to a successful UX transformation.

Shibumi is a Japanese concept of simplicity and subtlety that emphasizes natural beauty and cohesiveness with surroundings. It can be applied to various disciplines in design, including fashion, architecture, graphic and web design, and user experience design.

It consists of seven fundamental principles: austerity, simplicity, naturalness, subtlety, asymmetry, imperfection, and intimacy. These principles can help designers create more impactful, meaningful designs that capture a user's attention and make the interaction unforgettable.