Why You Should Focus on Web Accessibility to Ensure Your Business Isn’t Losing Customers
Web accessibility is the practice of designing websites and web applications to allow people with disabilities to access and use them. This includes people with visual or hearing impairments and physical disabilities. Web accessibility is important because it enables people with disabilities to get the necessary information. It can also be good for business, increasing traffic, improving SEO, reducing costs, and increasing customer loyalty.
Understanding web accessibility standards: ADA, Section 508, and WCAG compliance
A common question I get from people is “What do I need to do in order to comply with web accessibility standards?”. The answer is, it really depends on the standard. There are three types of standards for website accessibility and they pertain to different aspects of a website. ADA is American Disabilities Act, Section 508 is a United States law that requires federal agencies and some federal contractors to make their websites accessible, and WCAG is Web Content Accessibility Guidelines.
Below you’ll find an overview of these three standards, what they entail, and tips for ensuring your website or web app complies.
How Artificial Intelligence will change UX design
Artificial intelligence (AI) is changing the way design is experienced. As UX designers, it is important to be aware of the implications this will have on our work. In the future, designers will need to be more collaborative and focus on user research and insights as AI becomes more intelligent. There may also be a shift in how people use computers, with tasks that are currently simple for humans becoming harder and more valuable for designers to know.
The ROI of UX Design: why user experience is an important investment
Investing in UX design and good user experience practices is crucial for businesses to stand out and differentiate themselves. A well-designed experience helps drive revenue, lowers costs, builds long-lasting customers, and helps businesses reach their goals faster. UX design connects users with a product or service and is critical to a business's success.
How to use the OODA Loop in UX design
The OODA Loop is a decision-making model created by former US Air Force Colonel John Boyd. It consists of four steps: Observe, Orient, Decide, and Act. The model can be applied to UX design by constantly observing users' reactions to designs, orienting oneself by considering how users will navigate and encounter problems with a product or service, making informed decisions that align with goals and fulfill customer needs, and then taking action.