Zen and the Art of UX Design

Shibumi is a Japanese concept of simplicity and subtlety that emphasizes natural beauty and cohesiveness with surroundings. It can be applied to various disciplines in design, including fashion, architecture, graphic and web design, and user experience design.

It consists of seven fundamental principles: austerity, simplicity, naturalness, subtlety, asymmetry, imperfection, and intimacy. These principles can help designers create more impactful, meaningful designs that capture a user's attention and make the interaction unforgettable.